In 2008 John Miller established Pink-4-Ever after the death of his oldest sister to breast cancer and during the fight to survive breast cancer of his younger sister, Nadia. He witnessed the impact breast cancer had on his sisters, his family and the community. He also recognized a lack of awareness and support in local traditional organizations and decided to create a movement among the minority community to dispel myths about breast cancer and to create an environment where “it’s okay to talk about it (breast cancer).”  John and family members chose the name Pink-4-Ever to reflect the lifelong impact of a breast cancer diagnosis and treatment and of living as a survivor. In creating a breast cancer awareness minority community movement, Pink-4-Ever has maintained a long-standing relationship with the faith-based community—conducting educational programs at churches, participating in health fairs and offering support to families touched by breast cancer. Pink-4-Ever established an emergency assistance fund to provide financial help to women in treatment, particularly women who sometimes have difficulty accessing and receiving help from other community agencies.